Friday, January 25, 2008

EVANGELISM: It's too easy!

"So faith comes from hearing, and hearing by the word of Christ."
Romans 10:17
When “Betty Crocker” first introduced her cake mix, women simply didn’t believe a dry mix, in a small box, at a reasonable price would make a cake. The company modified its claims and told women they must add an egg. They believed it … sales skyrocketed.

When Parker Pen Company introduced the first ball-point pen, they asked just 29 cents (editor’s note: I believe this was the price, at least it was a very small amount). Sales were horrible. On the advice of a consultant they made the price over a dollar … sales soared.

How many times will we discuss the Good News of Jesus Christ and see people cling to their unbelief because it sounds too easy. Human nature seems to insist on the appearance of great value where there is none and great poverty where there is vast fortune.

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